Ep. 24: Insights Of Successful Employee Engagement.

Finally, (some) leaders are now convinced one of their last remaining competitive advantages lies with their people. Businesses have begun to signal to workers that their needs will now be honored on a scale only previously reserved for customers and shareholders.

Raising employee engagement has become one of the highest priorities for organizations all around the globe.

While leaders have come to appreciate the importance of having a fully engaged workforce, they also have a very limited understanding of what practices truly drive and sustain it.

This week’s guest is Scott Burns, speaking with me from the Twin Cities. Scott is the former CEO of GovDelivery, which he grew from 0 to 200 employees and sold for $153M, and he is presently CEO and co-founder of Structural, a SaaS start-up pioneering Employee Engagement Success Management.

We’re specifically talking about:
– How the segmentation of your workforce enable you to customize communications and the overall employee experience.
– Why we need great employee experience to create great customer experience.
– How important it is to see EX as a strategy for growth.
– How to use people data and technology to drive collaboration and assemble high-performing teams.

Note: you can follow Scott on LinkedIn, Twitter @smburns, and Structural on LinkedIn and Twitter @structuralai.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at svincent@exsummit.com or on Twitter @eX_Summit.

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?

Leave a Reply

Your email address will not be published. Required fields are marked *