Ep. 4: B Corp – A Purpose, A Business, A Positive Experience

Ingage Partners was created to provide an opportunity for professionals to blend their careers with their desire to make a difference in the community.

Kelly Dolan and Michael Kroeger envisioned a company whose values were based on the idea of earning profits as a way toward the greater goal of doing good. By leveraging trusted industry relationships and extensive consulting experience, Ingage Partners has become a thriving example of business for good.

Today’s podcast is a not-so common topic. We’ll learn what a B Corporation is all about, and we will also discuss:

– How a B Corp gives a competitive advantage to attract and retain talent AND customers.
– How to build employee engagement around the B Corp philosophy.
– What’s the difference between Corporate Social Responsibility and B Corp.
– Why B Corp is not just for Millennials.

This episode is brought you by MOLD. Mold is a full-service brand agency that works with artists, writers and creatives to help its clients increase sales, book more gigs and boost audience engagement. Its creative team of graphic designers, videographers, writers and brand managers work together to make sure that every time a client’s name is seen or heard, it shines.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at svincent@exsummit.com or on Twitter @eX_Summit.

Thanks for listening.

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