Ep. 40: Why competition is now more about talent than it is about products.

My belief is that the next 10-15 years will be about the employee experience, the same way the past 10-15 years have been about the customer experience.

Why? Because engaged employees provide any organization with a competitive advantage. As Richard Branson says, “Your employees are your company’s real competitive advantage. They’re the ones making the magic happen— so long as their needs are being met.”

When you think about it, the mapping and the implementation of the customer experience have given organizations the benefits of better understanding and addressing their customers’ pain points. Thus, these organizations have seen an increase in customer engagement, customer retention, and customer advocacy.

The mapping and the implementation of the customer experience have also given these organizations the opportunity to engage with their customers on a more personal level – whether by offering a variety of products or services to address different market segments, or through the usage of multiple communication channels to deliver the right message to the right audience at the right time.

Organizations can accomplish the same with understanding, mapping
out their employees’ pain points and design a strategy to engage with those same employees.

This week’s podcast is a little different. The show welcomes a new host, for the time of one episode, simply because I’m on the other side of the microphone. My friend Shane, who’s playing the host today, and I had been talking about this idea for a while.

So, today I will talk about:
– Why the eX Podcast?
– Why competition is now more about talent than it is about products.
– How the HR function as we know it is being dramatically disrupted.
– What’s changing in the workspace.
– Who should own the employee experience.
– Can you ever be done with building your company culture?

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at svincent@exsummit.com or on Twitter @eX_Summit.

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?

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