Ep. 45: Here is how people analytics drive smarter HR decisions and a better employee experience.

Most companies utilize data analytics to better understand their customers with the goal to drive a higher customer engagement, but the best companies are applying this same type of analysis to the employee side. This enables them to obtain and retain competitive top talent, deliver a positive employee experience and increase the contributions made by their valued employees.

When HR uses people analytics to be more people centric and be focused on outcomes, companies can better understand their teams. With a better understanding HR can begin to predict what will work for personnel and provide a personalized approach to management, resulting in positive impacts in talent management and organizational effectiveness.

84.51 has developed an expertise in leveraging customer data to drive sales and build brand loyalty. Last year, the company embarked on an EX journey to apply CX principles to the EX side. On this week’s eX Podcast, my guest is Beth Giglio, 84.51’s Sr. Vice President of Human Resources.

Today with Beth we specifically talk about:
– How 84.51° is using their customer-centric approach internally to better understand their employees.
– What types of decisions are being driven by gleaned insights.
– How knowing your employees better impacts your business.
– How to measure the success of an employee experience strategy.

Note: you can follow Beth on LinkedIn, Twitter and 84.51 on LinkedIn, Twitter, Instagram and Facebook.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at svincent@exsummit.com or on Twitter @eX_Summit.

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?

 

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