Ep. 47: Every great culture begins with the story.

Great companies have well-defined mission and core values, a welcoming and functional workspace in which employees are comfortable working in. But it’s much harder to design a space where employees can truly understand and experience the brand they are dedicated to building through their work. Brand stories can address a company’s history, values, vision, client projects, or products. How the stories are designed and executed so that employees can breathe and live them every day is much harder to implement.

On this week’s podcast, I will explore how to make your brand and company culture visible to your employees and give those employees the opportunity to experience your brand day after day.

Today’s guest is Rachel Friedman, calling from Columbus, OH. Rachel is founder and CEO of TENFOLD, an award-winning, strategy and creative firm that reveals and reflects the magic of brand and culture.

Today with Rachel we talk about:
– What are the general key components for an engaging work space.
– How specifically workplace design, culture and brand stories can be used to boost employee engagement.
– What is the process Rachel applies to client projects to understand the culture, translate it into stories and design elements to bring those stories to life.
– What future trends she sees in work space design.

Note: you can follow Rachel on LinkedIn, Twitter and TENFOLD on LinkedIn, Twitter, Instagram, Pinterest and Facebook.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at svincent@exsummit.com or on Twitter @eX_Summit.

Thanks for listening.

Interested in learning more about Business To Employee Branding (B2E branding)?

Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?

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