To build the workplace of tomorrow, it’s become critical to empathize with and understand employees’ needs, motivations and aspirations; provide employees with the freedom and empowerment to define what their own experience should be. As customers are now accustomed to drive their own experiences, employees expect the same level of personalization from their employees. Gone are the days where organizations treated their employees as the same bunch.
Employers must change their mindset and adopt more of a consumer approach to engage with their employees.
Technology (think of people data, AI, machine learning) plays an important role in the design and delivery of those experiences, but the human element will always be at the center of the EX. Analysts, HR futurists and forward-thinking business leaders are challenging HR leaders to think about whether or not they are ready for a future of work that incorporates both an emphasis on technology, robotics and AI, alongside a requirement to embrace the people side of work and human needs.
Tomorrow’s successful workplaces will be the ones who put people first.
Mark Williams is the Chief Marketing Officer at MHR and People First (division of MHR), a UK-based company which focuses on technology to redefine the future of work, change to the employer-employee relationship and re-humanize the workplace.
Today with Mark we talk about:
– Why it is critical for employers to change their mindset and adopt more of a consumer approach to engage with their employees.
– What organizations should do to create personalized employee experiences.
– What place technology and the human element play in designing these experiences.
– What companies should do to ensure privacy while using employee data to deliver those experiences.
– Which metrics companies should put in place to measure the effectiveness of their EX initiatives and the impact on the business.
This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.
If you want to send me feedback, suggestions for future topics or guests, you can reach me at email@example.com or on Twitter @eX_Summit.
Thanks for listening.
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