Ep. 68: Why Internal Communication is the key driver of employee engagement.

The communication effectiveness of your organization is a critical driver for employee commitment. When information is genuine and transparent, when it is created and curated in a way that it resonates with your people, employees are more engaged and have a better understanding of your organization’s decisions, activities and how these activities affect their jobs.

A study by Siegel+Gale shows that lack of transparent communication from leadership is why 30 percent of employees find their workplace complex and difficult to navigate. You find a similar number with Gallup’s research highlighting a low 30% of employee engagement in organizations worldwide.

Employees are bombarded with information from your organization across multiple channels: email, boredroom (pun) meetings, intranet, HipChat, Slack and others. The way we now consume content is more fragmented and “on-demand”. It’s a struggle just to prioritize all of that inbound noise – not to mention engaging thoroughly with the content.

At the same time, your organization is competing with the entire digital world for your employees’ attention. 

How do you then successfully manage internal communications?

Kerri Warner is the VP of Employee Communications, Worldwide Marketing and Communications at Mastercard. She leads a team of story miners, makers, tellers and sellers responsible for employee communications, internal creative campaigns and communication technologies. Kerri and her team drive business outcomes through communications that shape culture, create exceptional employee experiences and inspire brand advocacy.

Today with Kerri we talk about:
– What she learned from various Marketing and HR roles that led her to her current role at Mastercard.
– How Mastercard approaches internal communications in today’s world where employees consume content in different shapes and forms.
– How she balances editorial planning with on-the-fly demands to create and curate content.
– How she measures not only the level of engagement for the content her team creates, but also the impact on business performance.
– How she sees employee communications evolve in the next 5 years.

Note: you can follow Kerri on LinkedIn and Mastercard on LinkedIn, Twitter, Facebook.

This episode is brought to you by Fusion Alliance. Fusion Alliance delivers holistic solutions fusing together data, digital and technology to redefine customer experiences and move your ideas to execution. That’s why businesses across multiple industries have relied on Fusion’s expertise and partnership for over 25 years.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at svincent@exsummit.com or on Twitter @eX_Summit. 

Thanks for listening.

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