Ep. 74: Salesforce’s formula to employee engagement.

There are as many formulas for success as there are successful companies, but there is one consistent variable that every organization needs to succeed — engaged employees.

Employee engagement is hard to create and to maintain, and it comes with creating a people-centric, employee-experience-focused organization. As Richard Branson said, “Take care of your employees, and they will take care of your company”. According to Jacob Morgan, companies that invest in employee experience outperform those that don’t. They’re four times as profitable.

Yes, we all get it: engaged employees are good for business. But why companies are not acting on it? It’s well known that engaged employees foster innovation, deliver higher customer service, and bring creativity to the organization. In short, they are more productive. They also act as brand ambassadors, attracting new customers and talent.

As the newly named number one World’s Best Workplace, Salesforce knows that culture is a company’s greatest competitive advantage, and they’re highly intentional about creating a world-class environment for employees – beyond ping-pong tables and snacks.

The secret to Salesforce’s success is an employee engagement formula: culture + technology + data = engagement.

Jody Kohner is the Senior Vice President, Employee Marketing & Engagement at Salesforce. With a background in product marketing, Jody brings a unique perspective to develop programs and messaging that drive employee engagement.

Today with Jody we talk about:
– What she brought from Product Marketing that she is now applying successfully to the employee side of marketing.
– What makes Salesforce’s culture so distinctive.
– What role technology plays in the employee experience.
– How Salesforce leverages employee data and automation to drive employee engagement.

Note: you can follow Jody on LinkedIn, Twitter, and Salesforce on LinkedIn, Twitter, and Facebook.

Use the code EXI_EXSummit for a 20% discount to register for the EX IMPACT conference in Orlando from February 27 to March 1, 2019, a 3-day event of dialogue around the strategies for increasing engagement and empowering employees to feel more connected to their work. If you want to send me feedback, suggestions for future topics or guests, you can reach me at svincent@exsummit.com or on Twitter @eX_Summit. 

Thanks for listening.

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