The digital transformation of the last decade has forced companies to embrace new mindsets and engage in new business models to respond to drastic changes in customer behaviors and stay relevant in the market place. Successful companies put the Customer Experience at the center of their corporate strategy. The focus, emphasis and empathy placed on customers as humans – not sales numbers in reports – has resulted in the personalization of the experience.
Some of the same companies are now moving into the next frontier, seeing their employees not as assets and numbers on a spreadsheet, but as humans and contributors. The wave of the Employee Experience is slowing moving, forcing companies to adapt to become a place where people want to work vs. a place where they have to work.
Companies see business success when they work both on their Customer AND Employee Experience to create a human-centered strategy.
Jason Ashlock is the Senior Vice President of Customer and Employee Experience at Kuehne + Nagel, one of the world’s leading logistics companies, with over 80,000 employees around the world. Jason’s job is to make sure the 80,000+ employees who orchestrate this logistical magic are working in an environment that ignites their passions, celebrates their successes, illuminates their stories — so they can create extraordinary experiences for the customers whose precious cargo K&N carries. How does a 130 year-old company open up to change? Let’s find this out with Jason.
Today with Jason we talk about:
– His unique role, overseeing both CX and EX, and how Voice of the Customer (VC) and EX are connected.
– What the differences are between EX and CX.
– Whether there is one that comes first before the other.
Jason walks us through K+N’s journey of implementing both EX and CX.
He also shares how he sees talent, customer acquisition and the HR function evolve in the next 5 years.
Support for this podcast is brought to you by LifeGuides. LifeGuides helps companies increase employee engagement and reduce presenteeism loss, by providing a human-to-human network to help employees through their Life Challenges.
LifeGuides pairs people who are going through a specific Life Challenge, with Guides who have gone through the exact-same Life Challenge. As Match.com pairs people for love, and Doctors On Demand finds doctors for patients, we match a Guide to each employee’s specific Life Challenge.
For employers, LifeGuides offers a range of customized plans, which support your employee families with one-on-one support, offers empathy, experienced guidance and are highly-affordable.
Find out more at www.lifeguides.com.
If you want to send me feedback, suggestions for future topics or guests, you can reach me at firstname.lastname@example.org or on Twitter @eX_Summit.
Interested in learning more about Business To Employee Branding (B2E branding)?
Interested in sponsoring or speaking at the next Employee Experience Summit (eX Summit) in your city?