Ep. 1: Company’s Culture Is More Than Perks.


PERQ
, an Indianapolis-based marketing and advertising technology agency, is as much recognized and celebrated nationally for its business success as it is for its culture.

In fact, the two are intimately intertwined, according to Jacob Bracken, PERQ's Vice President of Control.

Jacob joined PERQ in 2002, and has seen the company grow from a 5 person to 100+ person organization.

As PERQ embraces the agile methodology in software development AND in its marketing initiatives, it has also adopted the same agile mentality when its comes to culture and employee experience.

In this episode with Jacob, you will learn:

- There is no culture book: you build your company’s culture through trials and errors.
- Tips on how to scale up the employee experience from a 5-person start-up to a 100-employee organization.
- How to move from outbound recruiting to inbound recruiting.
- The employee experience is as much defined by leadership as it is by the employees themselves.

You can follow Jacob on Twitter @JPB929.

This episode is brought you by MOLD. Mold is a full-service brand agency that works with artists, writers and creatives to help its clients increase sales, book more gigs and boost audience engagement. Its creative team of graphic designers, videographers, writers and brand managers work together to make sure that every time a client’s name is seen or heard, it shines.

If you want to send me feedback, suggestions for future topics or guests, you can reach me at svincent@exsummit.com or on Twitter @eX_Summit.

Thanks for listening.

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